During his internship, Ben cultivated valuable insights and strategies by conducting both quantitative and qualitative analyses, which informed decision-making processes and strategic planning. He developed detailed creative briefs and presented them to the team, ensuring clear communication of project objectives and creative direction. Additionally, he created comprehensive trend reports for upcoming quarters and effectively communicated these insights to clients, helping them stay ahead of market trends. Through his involvement in shopper marketing campaigns, Ben gained valuable experience presenting to clients, enhancing his communication skills and client engagement techniques.