Shopkick
Shopkick
Shopkick is a leading shopping rewards app, bringing moments of joy to everyday shopping - both on- and off-line. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. The company’s unique pay for performance model has been proven to deliver high ROI, while driving incremental traffic, product engagement, and sales. Some of its leading brand and retail partners include Kraft-Heinz, Barilla, GE, Kellogg’s, and Unilever, among others.
Through the Northwestern M.S of Integrated Marketing Communications program, Ben joined Shopkick as a Graduate Marketing Consultant. t Shopkick, Ben analyzed user engagement data to identify key motivations and barriers, which enhanced user retention strategies. He conducted a competitive assessment of loyalty programs, providing valuable insights and growth opportunities for Shopkick. Additionally, he developed and tested hypotheses on user churn, formulating a strategic roadmap to reduce churn and boost retention. Ben also created a comprehensive marketing strategy and activation plan, including product enhancements and key performance indicators, to drive user engagement and retention.